Whatagraph makes marketing reporting visual and accessible — 40+ integrations, drag-and-drop report builder, and clean templates. It's a great fit for agencies and small teams. When your organization needs 500+ connectors, data transformation, AI analytics, and enterprise compliance — Improvado is built for that scale.
Go beyond simple data extraction. Improvado gives enterprise teams the full stack — from ingestion to AI insights — in one platform.
Whatagraph offers 40+ integrations covering popular ad and social platforms. Improvado connects to 500+ sources — every connector included on every plan, with no limits on data volume.
Whatagraph displays raw metrics in visual reports. Improvado adds a full transformation layer: automated data cleaning, mapping, and harmonization that creates unified, analysis-ready datasets.
Improvado includes AI-powered dashboards with natural language queries and anomaly detection. Whatagraph offers visual report building — Improvado adds the intelligence layer that turns data into decisions.
SOC 2, HIPAA, GDPR with role-based access and audit trails. Whatagraph offers solid features for agencies — Improvado adds the enterprise governance and compliance layer.
Based on verified reviews from G2, Capterra, and Trustpilot
“It still doesn't support X Ads (Twitter), which is limiting for full-funnel campaigns. You end up routing everything through Google Sheets.”
“Teams will eventually outgrow Whatagraph for advanced cross-channel analysis — it's a closed environment with limited data export options.”
“Entry-level pricing starts at ~$8,150/year for just 50 connections. Customizing report layouts is more limited than you'd expect at that price.”
"The numerous API connections make importing data from multiple publishers quick and easy while staying accurate. Huge time-saver."
Get a personalized demo with your own data sources. Our team will show you exactly how Improvado fits into your marketing stack.
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