Supermetrics is a popular choice for pulling marketing data into spreadsheets and Looker Studio. When your team outgrows manual exports and needs a full analytics pipeline — transformation, AI-powered insights, and enterprise governance — Improvado picks up where Supermetrics leaves off.
Go beyond simple data extraction. Improvado gives enterprise teams the full stack — from ingestion to AI insights — in one platform.
Supermetrics follows an Extract-Load model — it moves data but doesn't transform it. Improvado handles the full pipeline: extraction, transformation, modeling, and visualization in one platform.
Improvado's AI Agent lets you query data in natural language and surfaces anomalies automatically. Supermetrics delivers raw data to your destination — analysis and insight generation remain manual.
250+ pre-built governance rules, unified taxonomy, and automated data quality checks. Supermetrics users report data quality issues including connection breaks and double-counting of ad spend (per G2 reviews).
SOC 2, HIPAA, GDPR compliant with dedicated CSM and data analyst on enterprise plans. Supermetrics' G2 support score is 7.7 vs Improvado's 9.4 — reflecting the difference between self-serve and managed service models.
Based on verified reviews from G2, Capterra, and Trustpilot
“It's crazy to me how expensive Supermetrics is for what is one of the most unreliable tech products I've ever used.”
“We never attained the level of insight we hoped for — after setup we still had to manually track and record performance data.”
“When contacting support, the team requests details and access but then disappears for months without responding.”
"Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting."
Get a personalized demo with your own data sources. Our team will show you exactly how Improvado fits into your marketing stack.
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