Executive overview
Open this before any C-suite ask. Blended ROAS, attributed revenue, CAC and LTV: one screen, always current.
Your marketing
command center
All assets, insights, platforms, in one page. Launch campaigns, watch performance, and optimize spend without changing focus.
✓ 1000+ connectors
✓ Instant data visualization
✓ AI-powered decision-making
ROAS
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Spend
–
Conversions
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Reallocate $48K Meta → LinkedIn retargeting.
Projected uplift: +$112K over 30 days.
Agent Active
Conversation · live
⏱ 2.1s
Where’s Q3 paid budget bleeding? Rank channels by ROAS and dollar waste.
Joined 12 sources
Q3 paid waste audit · reallocation plan
Projected ROAS
4.1×
Total spend
$412K
Projected uplift
+$156K
Pause LAL 1% + LAL 5%, shift $58K to LinkedIn ABM retargeting.
Daily pacing review for the first 7 days, then weekly.
+$156K Q4 pipeline
Performance · last 30 days
All channelsUSD
Spend$1.82M▲ 8.4% vs prev
ROAS3.21×▲ 0.42× vs prev
Pipeline$5.84M▲ $612K MoM
CAC blended$418▼ $74 vs prev
Top channels by attributed revenue · last 30d
LinkedIn$1.38M
Google$1.12M
Meta$842K
TikTok$564K
Experiments · 5 active · 2 concluded this week
+ New test
Hero copy — value-prop A/B
+1.6pt98% confidence
LinkedIn carousel — refreshed
+18%CTR lift
Email subject — first-name vs role
+2.1ptopen rate
Search keywords — long-tail
+0.4×ROAS, early
CTA color — paused
—paused
Governance · pre-flight checks · last 24h
Auto-block on
Brand safety — all assets
142 active variants scanned · 0 violations
UTM coverage
All campaigns mapped to taxonomy v4.1
Budget pacing — Meta
Tracking 14% under monthly target
Misconfig blocked
$14K spend halted on broken pixel · auto-paged on-call
Workspace · acme-marketing
Auto-deploy winners
≥ 95% confidence · max 1 per channel/day
SOC 2 audit logs
Streaming to Datadog · 365d retention
Slack alerts
#growth-alerts · paging on critical
Connected sources
+998
1,002live, schema-mapped
Trusted by marketing teams at
Show me what Improvado does for…
Role
Industry
Size
Channel performance
Where every dollar lands across all 11 ad platforms. Spot the winners. Cut the losers. Reallocate in one click.
Budget pacing
Burn rate, forecast, plan-vs-actual by team: answer every CFO question before it's asked.
Live campaign monitor
Stop the bleed before it hits the morning report. Real-time CPA breaches and pace alerts, ranked by impact.
CPA pacing by channel
Every channel against its CPA target. Spot drift before it costs the quarter.
Creative leaderboard
Scale what's working. Kill what's fatiguing. CTR trend, CVR, frequency: all in one ranked view.
Campaign → pipeline
Sales blames the lead source. Prove which campaigns generated real closed-won revenue, not just MQLs.
MQL → SQL → Won
Where the funnel breaks. Cohort conversion rates so you know which stage to fix first.
Pipeline coverage
Is marketing on track to hit Q4 target? Coverage ratio by quarter, by source: forecast every Friday.
Live experiments
Lift, significance, days remaining: every test ranked by ship-readiness.
Funnel drop-off
Where users abandon, ranked by absolute count. Fix the biggest leak first.
Cohort retention
Which acquisition channels produce high-retention users vs churn-prone ones. The LTV-per-source view.
Share of voice
Did the Q3 brand push move the needle? You vs top 5 competitors, weekly.
Awareness funnel
Reach × frequency × completion × recall lift. The full awareness story in one screen.
Performance halo
Show the CFO that brand spend lifts performance ROAS. Before vs after, in 5 metrics.
Data freshness
Stop the Sunday firefights. Every connector's last sync and lag: one screen, alerted before C-suite reads stale numbers.
Multi-touch attribution
Last-click is wrong. Compare attribution models side-by-side per channel and pick the one that matches reality.
Dashboard usage
Who actually opens these dashboards? Archive the dead ones, prioritize the live ones. Stop maintaining ghosts.
Integration health
Every connector, every sync, every error: one screen. Catch breakage before the next dashboard refresh.
Audience sync health
CRM segments syncing to ad platforms with the right match rates. Catch silent failures before they cost reach.
Spend reconciliation
Agency invoiced $X, platforms show $Y. Drift flagged before finance asks.
Unified marketing snapshot
Total spend, total revenue, blended ROAS, leads: every channel in one place no matter your role.
Top assets this week
Your best performing campaigns, posts, content: across whatever channels you're running.
Report autopilot
Stop building reports manually every Monday. Pre-built, scheduled, delivered straight to stakeholders.
All your performance in one screen
Everything you need to act immediately
From a thousand tabs to one command center
Marketing data lives in 1000+ scattered platforms. Improvado pulls it in, maps it to one shared model, and serves it back as dashboards and AI answers.
Instantly.
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01 Connect
Plug into every marketing source you run.
Pre-built connectors across paid, organic, CRM, analytics, retail media, and ecommerce.
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02 Unify
Map every channel to one shared model.
Channels, campaigns, and metrics in a single structure — no SQL, no spreadsheet glue.
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03 Decide
Act with confidence, in seconds.
Prompt the agent to shift budget, audit creative, run attribution, or chase a pacing drop.
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Improvado saves 90 hours per week on data analysis — allowing us to focus on insights, rather than routine data aggregation, normalization, and formatting.
Jeff Lee
Head of Social & Marketing Data, ASUS
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