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Your marketing now runs and improves itself
on autopilot

Improvado connects 1000+ data sources, ensures data quality, and extracts all the business knowledge that matters to enable your team to get from ideas to campaigns and back — in one prompt.

SOC 2 Type II 1000+ Data Sources Zero-Training Policy
improvado.io/agent
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Connected to 1000+ marketing data sources
Data Pipeline

Any data pipeline. Built in minutes. Durable

ETL, ELT, Reverse ETL — 1,000+ connectors, automated transformations, enterprise-grade observability. No code. Just data, flowing.

  • 1,000+ Connectors Every ad platform, CRM, and analytics tool
  • Any Direction ETL, ELT, Reverse ETL — data flows where you need it
  • Built in Minutes Pre-built data models, no code, no waiting
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Data pipelines
HubSpot
Google AdsMetaHubSpot
SalesforceLinkedIn Ads
BigQuery
HubSpot
Google AdsMetaHubSpot
Salesforce
BigQuerySnowflake
SnowflakeBigQueryClickHouse
Google AdsMetaSalesforce
Salesforce
BigQuerySnowflake
SOC 2 Type II
HIPAA
Full audit trail
Every query logged
AI-Native Business Intelligence

Ask any question. Get a dashboard. In seconds

Stop waiting for weekly reports. Ask the agent anything — 'What's my ROAS by channel this month?' 'Which campaigns are burning budget with no conversions?' 'Show me creative performance for Q1.' The agent builds the visualization on the fly, with full context from every connected source. Beautiful by default.

Dashboards are a symptom of the problem: you shouldn't have to go looking for answers. The agent brings insights to you — proactively, in real-time, in the format you need. The CMO dashboard isn't a screen. It's a conversation.
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Alex Torres Alex Torres
Build me a Q1 channel performance dashboard
Agent
Building ROAS by channel view
Revenue $1.24M +18%
ROAS 4.2x +0.8
CAC $42 -12%
Conv. Rate 3.8% +0.4pp
Channel Spend Last 4 weeks
W1W2W3W4
Revenue Trend 8 weeks
Campaign Activity
Less More
MonWedFri
Platform Performance
PlatformSpendROASCPAConv.
Google Ads
$482K4.8x$3812.7K
Meta
$341K3.6x$457.6K
TikTok
$89K2.9x$521.7K
  • Natural language queries Plain English in, real dashboard out
  • Scheduled intelligence CMO briefings, weekly reports, anomaly alerts on autopilot
  • Proactive insights Agent surfaces what matters before you ask. Trends, anomalies, opportunities
Agentic Execution

Not a dashboard. An operator. The agent plans, syncs, and executes

Tell the agent what you want to optimize. It designs the experiment, sets up variants, deploys across platforms, monitors statistical significance, and picks the winner. Then it starts the next experiment. This isn't a dashboard that shows you what happened. It's an agent that does what's next.

Your competitors run 12 experiments a quarter. You launch 5 daily. Even if you use AI, getting up to speed requires centralized business context. The agent has all of it.
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Marcus Reid Marcus Reid
Agent background
Running…
Budget reallocation saved $42K
Creative refresh 3 variants
A/B Experiment +18% CTR
Audience targeting 12 segments
Channel mix optimization rebalanced
ChannelBeforeAfter
Google Ads
$38K$0K
Meta
$45K$0K
LinkedIn
$17K$0K
Total $100K → $100K · saved $42K / month via reallocation
Variant A
Variant A · Control Current headline + hero image · 1080×1080
1.8% CTR
Variant B
Variant B · New headline “Stop guessing your ROAS” + social proof · 1080×1080
2.4% CTR
Variant C
Variant C · New CTA + image Product demo + “See it live” CTA · 1200×628
2.9% CTR
Result
A
CTR
---%
B
WINNER
---%
B wins · +18% CTR
High-value buyers 4 segments 92% match
Lookalike expansion 5 segments 78% match
Excluded (converters) 3 segments suppressed
12 segments · 2.4M addressable reach
Google Ads $52K / mo
45% +15%
Meta $31K / mo
30% −5%
LinkedIn $17K / mo
25% +8%
ROAS improved 23% · $100K total spend rebalanced across 3 channels
  • Automatic experiment design Agent proposes hypotheses based on your data patterns and creative intelligence
  • Cross-platform deployment Google Ads, Meta, LinkedIn, TikTok. One agent, all platforms
  • Statistical rigor Bayesian testing, proper sample sizes, no premature winners
  • Continuous optimization Winner deployed, next experiment starts. Optimization never stops
  • From idea to campaign and back The loop closes in one prompt. No handoffs, no waiting
The Foundation

Improvado knows more about your business than anyone on your team

Every capability — MCP connections, agentic execution, creative intelligence, data governance — works because the agent has complete context. Every data source, metric, and business rule connected in one knowledge graph. It reasons. It acts. It compounds.

Knowledge Graph
Marketing
Google Ads
Meta Ads
LinkedIn
Creatives
SEO
Email
Sales
Salesforce
HubSpot
Pipeline
Revenue
Contacts
Finance
Budget
ROI
Forecasting
Pacing
Spend
Analytics
Dashboards
Reports
Attribution
KPIs
Trends
Creative
Assets
Variants
Performance
Fatigue
A/B Testing
Knowledge Graph
Connected understanding, not just a warehouse
Context Compounds
Every new source makes existing insights smarter
Cross-Functional
Marketing + Sales + Finance + Creative in every answer
Memory
Remembers what worked, what failed, and why
Creative Intelligence

Your agent watches every ad. It sees what you can't

The agent analyzes your video and image creatives at archetype level — extracting narratives, personas, landscapes, emotional triggers, and product placement patterns. It maps creative elements to ICP segments and correlates with performance. Then it generates new variants based on what actually resonates. Not creative guesswork. Creative science.

Creative is the #1 lever in paid media. But creative decisions are often made on gut. The agent turns creative into a quantitative discipline — extract what works, generate more of it, test, repeat.
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Agent background
MCP_Marketers_v2
Crystal geode creative
Open Claw v2 CTR 2.4%
CampaignOpen Claw v2
GeneratedMar 4, 2026
ModelGrok Imagine Pro
Private Claw 3AM creative
Private Claw 3AM CTR 2.7%
CampaignMCP Marketers v2
GeneratedMar 5, 2026
ModelFlux Pro Ultra
Clarity Financial
Clarity Financial score reveal
Score Reveal v1 CTR 3.4%
ClientClarity Financial
GeneratedMar 9, 2026
ModelGrok Imagine Pro
Phase 1
Ingesting 50 ads
1 / 3
Fetching ad creatives from Meta... Parsing visual elements [24/50]
500+ Sources One Agent
500+ Sources v2 CTR 2.3%
CampaignDIY v3
GeneratedMar 1, 2026
ModelGrok Imagine Pro
Crystal geode creative
Open Claw v2 CTR 2.4%
Private Claw 3AM creative
Private Claw 3AM CTR 2.7%
Clarity Financial
Clarity Financial score reveal
Score Reveal v1 CTR 3.4%
Phase 1
Ingesting 50 ads
1 / 3
Fetching ad creatives from Meta... Parsing visual elements [24/50]
500+ Sources One Agent
500+ Sources v2 CTR 2.3%
Phase 2
Extracting archetypes
2 / 3
Personas: 4 identified Clustering visual patterns...
Spacecraft cockpit creative
Portfolio v1 CTR 1.8%
CampaignPortfolio v3
GeneratedMar 3, 2026
ModelGrok Imagine Pro
WINNER
One Protocol Every Marketing Tool
MCP Protocol v1 CTR 3.1%
CampaignMCP Marketers
GeneratedMar 2, 2026
ModelFlux Pro Ultra
Clarity Financial
Clarity Financial dashboard creative
Full Picture v1 CTR 2.8%
ClientClarity Financial
GeneratedMar 9, 2026
ModelGrok Imagine Pro
MCP Playbook terminal
MCP Playbook v5 CTR 2.1%
CampaignMCP Playbook v5
GeneratedFeb 28, 2026
ModelGrok Imagine Pro
Phase 2
Extracting archetypes
2 / 3
Personas: 4 identified Clustering visual patterns...
Spacecraft cockpit creative
Portfolio v1 CTR 1.8%
WINNER
One Protocol Every Marketing Tool
MCP Protocol v1 CTR 3.1%
Clarity Financial
Clarity Financial dashboard creative
Full Picture v1 CTR 2.8%
MCP Playbook terminal
MCP Playbook v5 CTR 2.1%
Cockpit landscape creative
Portfolio — Landscape CTR 2.0%
Format1200 x 628
PlatformMeta Feed
ModelGrok Imagine Pro
Clarity Financial
Clarity Financial story creative
CF Story v1 CTR 3.2%
ClientClarity Financial
Format1080 x 1920
ModelGrok Imagine Pro
Phase 3
Mapping to ICP
3 / 3
Segments matched: Enterprise B2C Scoring creative-ICP affinity...
Story format creative
CMO Stories v1 CTR 2.9%
Format1080 x 1920
PlatformIG Stories
ModelGrok Imagine Pro
Cockpit landscape creative
Portfolio — Landscape CTR 2.0%
Clarity Financial
Clarity Financial story creative
CF Story v1 CTR 3.2%
Phase 3
Mapping to ICP
3 / 3
Segments matched: Enterprise B2C Scoring creative-ICP affinity...
Story format creative
CMO Stories v1 CTR 2.9%
  • Archetype extraction Pulls personas, narratives, settings, and visual patterns from video creatives automatically
  • ICP-creative matching Data-backed creative decisions based on what resonates with each segment
  • Performance correlation Which narrative arc, visual style, and CTA performs for which segment
  • Variant generation Generates new creatives based on winning patterns. Headlines, visuals, copy
  • Multi-format output Banner, video, carousel. Every platform format, every aspect ratio
Automated Data Governance

Up to 63% of your campaign data is a mess. Improvado fixes it at the source

Campaigns launch 75% faster with built-in guardrails. Before anything goes live, the agent runs pre-flight validation — naming conventions, targeting logic, budget alignment, creative assignment, geo-exclusions. Across Meta, Google Ads, TikTok, The Trade Desk, DV360, X, and 1000+ ad platforms. After launch, it monitors pacing, flags anomalies, and catches the issues that silently waste budget.

Bad data costs the average enterprise $12.9M per year (Gartner). But the real cost isn't in the data warehouse — it's in the campaigns running right now with wrong targeting, busted UTMs, and overspent budgets. The agent catches it at the source, before the damage compounds.
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Agent background
847 campaigns in scope
94% Pass rate
7 Warnings
2 Blocked
24 Checks run
  • 250+ pre-built rules Budget compliance, CPA limits, spend pacing, naming conventions, performance thresholds
  • Pre-flight validation Campaign setup checked before launch: naming, targeting, budget, creative assignment
  • Real-time monitoring Budget overspend reduced by 80%. Spend variance alerts, CPA threshold enforcement
  • AI-powered rule creation Describe the rule in natural language. Agent builds the logic and deploys it
  • Cross-platform consistency UTMs, campaign names, creative taxonomy validated across every connected platform
MCP-Native · 1000+ Sources

Everything is a token. How much of your company is tokenized?

Improvado is your 360 marketing analytics platform built for the AI era. Not just marketing — sales, project management, communications, documents, CRM. 1000+ data sources, all available to any AI agent through a single standard interface. No CSV exports. No API wrangling. Connect and ask.

MCP is doing to data what APIs did to software. But the value isn't the protocol — it's the breadth. When your agent has context from 1000+ sources across every department, it doesn't just answer questions. It reasons across your business.
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Sarah Chen Sarah Chen
Which campaigns drove pipeline last quarter — and did we spend above budget?
Agent background
Connecting Google_Ads via MCP
Indexing
Vectorizing campaign_spend → 2,847 tokens Building knowledge graph edge: CRM → pipeline Tokenizing Salesforce deal records via MCP Mapping attribution_model to graph context Indexing media_plans schema — 394 new nodes
Marketing Spend Ad Performance Media Plans Marketing Spend Ad Performance Media Plans
marketing_spend ad_performance media_plans marketing_spend ad_performance media_plans
Sales Pipeline Deal Revenue Account Owners Sales Pipeline Deal Revenue Account Owners
sales_pipeline deal_revenue account_owners sales_pipeline deal_revenue account_owners
Customer Data Support Tickets Billing History Customer Data Support Tickets Billing History
customer_data support_tickets billing_history customer_data support_tickets billing_history
Financial Reports Budget Allocation Campaign Analytics Financial Reports Budget Allocation Campaign Analytics
financial_reports budget_allocation campaign_analytics financial_reports budget_allocation campaign_analytics
Campaign Analytics Conversion Rates Channel Mix Campaign Analytics Conversion Rates Channel Mix
campaign_analytics conversion_rates channel_mix campaign_analytics conversion_rates channel_mix
CRM Records Lead Scoring Data Governance CRM Records Lead Scoring Data Governance
crm_records lead_scoring data_governance crm_records lead_scoring data_governance
Email Campaigns SEO Rankings Social Engagement Email Campaigns SEO Rankings Social Engagement
email_campaigns seo_rankings social_engagement email_campaigns seo_rankings social_engagement
Agent
3 campaigns drove 68% of pipeline. Total spend was $1.2M — $140K over budget, mostly in paid search. Shall I reallocate toward top performers?
→ Export to Slack → Set overage alert → Campaign insights
  • 1000+ data sources Sales, marketing, project management, communications, documents. Not just ad platforms
  • Everything is a token Your entire business context, structured for AI reasoning
  • Any AI agent, any model Works with Claude, GPT, Gemini, or your custom agents via MCP
  • Real-time context Not stale exports. Live data, live answers
  • Run from anywhere Connect through any MCP client. Desktop, mobile, your own tools
Enterprise-Grade Security

Built for non-negotiable enterprise compliance requirements.

SOC 2 Type II certified. Zero-training policy. Every query logged, every connection encrypted. Designed to satisfy the data handling and auditability standards your enterprise already requires.

Security compliance is where most AI marketing deployments slow down. It's where we differentiate.
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SOC 2 Type II
HIPAA
Role-based access
Per user, source, workspace
Full audit trail
Every query logged
SSO & SAML
Enterprise identity
GDPR & CCPA
EU data residency available
Improvado saves 90 hours per week on data analysis — allowing us to focus on insights, rather than routine data aggregation, normalization, and formatting.
Jeff Lee
Jeff Lee
Head of Social & Marketing Data, ASUS
Mattel Activision Docker OMD Hims Illy
0
Data sources
0
Avg. annual savings
0
Less time on reporting
0
Saved per analyst / week

See Improvado in action

From idea to campaign and back — in one prompt. Connect your data. The agent handles the rest.

  • Connects to 1000+ marketing platforms in minutes
  • Full context knowledge graph — no CSV exports needed
  • A/B testing, creative generation, data governance — built in
  • Enterprise-grade: SOC 2, HIPAA, GDPR & CCPA compliant

30-minute personalized walkthrough

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